BrandLacoste
ProjectSpring 2024 Ad Campaign
Lacoste Spring 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Professional tennis player Novak Djokovic stands in a studio against a plain off-white background. He is positioned between the open jaws of a stylized, giant crocodile sculpture made of various green, dark blue, and textured materials. Djokovic is dressed in a black polo shirt and dark trousers, with one arm reaching up to support the top jaw of the sculpture. His expression is neutral and steady as he looks toward the camera. The image features the text 'Novak Djokovic' in the upper right and the 'Lacoste Play Big' logo at the bottom.
Style
Commercial
Techniques
Studio strobe
Industries
Sportswear