Hearts & Science,

Description

This video commercial for Baiada titled Nothing But Lilydale Will Do features a man shopping in a brightly lit supermarket aisle holding a small basket of greens, cutting between urban retail environments and rural pastoral scenes. The narrative moves to an elderly bearded man wearing a baseball cap and plaid shirt on a farm, driving a vintage green tractor past a white-painted barn set against rolling green hills. Natural lighting highlights the atmospheric contrast between the sterile supermarket cooler displays and the misty countryside landscape. The spot was produced by FINCH with agency creative from Clemenger BBDO and media planning by Hearts & Science.

Style

Horizontal, Cinematic, Clean

Industries

CPG / Packaged Food

Color

Background

Retail Store

Context

TVC / TV Commercial