Chipotle, Strava No Quitters Day 2024

About

This video project titled No Quitters Day, created in collaboration with Chipotle and Strava, examines the phenomenon of New Year resolutions and the drop-off in motivation during January. The media features news clips, calendar graphics, and footage of runners exercising outdoors in cold weather. It highlights how brands can re-engage audiences past the initial wave of resolutions. The composition blends documentary-style framing with dynamic text overlays and lifestyle footage.