TBWA HAKUHODO, Agency / Creative,

Description

This video commercial for Nissan titled ANIMALERT, created by TBWA HAKUHODO, highlights the conservation crisis facing endangered Amami rabbits on Amami Oshima island. The sequence features a live-action Amami rabbit standing near a dark roadway at night under moody lighting, with vehicle headlights casting a bright glow in the background. Japanese subtitles accompany the narration detailing the dangers of roadkill for the local wildlife. The cinematic tone and atmospheric lighting emphasize the urgent environmental message.

Style

Horizontal, Cinematic, Moody, Monochrome

Industries

Luxury Automotive

Color

Background

Street

Context

TVC / TV Commercial