Ayaka Nihei, Make-up Artist, New York

Description

This dynamic outdoor advertising campaign image features two runners captured mid-stride on dark asphalt pavement. A male runner in a black jacket and shorts is slightly behind a female runner wearing a light-coloured windbreaker and dark shorts. Both athletes wear vibrant neon green running shoes that stand out sharply against the pavement. The lighting is natural and low-contrast, casting soft shadows beneath their feet. Text elements at the bottom feature the Nike logo alongside branding for Vaporfly 3 and the tagline Leave Yourself in the Dust.

Style

Vertical, Commercial, Desaturated, Warm

Techniques

Natural light

Industries

Sportswear

Color

Background

Road

Context

Advertising Campaign