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Brand
ProjectSuperfly
East Asian woman seated wearing a black crop top and white pleated skirt with metallic sneakers and black socks against a textured concrete studio background

Benjamin Lennox, Photographer,

Associated creatives

Tags

Description

An East Asian woman is seated on a smooth studio floor in a dramatic pose for the Nike Superfly project photographed by Benjamin Lennox. She wears a fitted black crop top, a voluminous pleated white skirt, black socks bearing a white swoosh logo, and striking metallic silver sneakers with black soles. Her hair is tied back cleanly with tendrils framing her face, and she gazes directly at the camera with a poised expression. The lighting is directional and moody, casting soft shadows across her figure against a dark, mottled concrete background.

Style

Horizontal, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Pure White (50%)
Jet Black (30%)
Silver (metallic) (20%)

Background

Concrete Texture

Context

Advertising Campaign