Piczo, Photographer, London

Description

This dynamic editorial photograph captured by London-based photographer Piczo focuses closely on the lower legs of a runner in motion. The subject wears white and multi-colored running shoes while striding along a textured asphalt path. The composition highlights muscular leg definition and athletic footwear detail against an outdoor ground background. Bold typography featuring the Nike Swoosh and Japanese text overlays the upper and lower portions of the frame, establishing a commercial campaign aesthetic.

Style

Vertical, Commercial, Action, Moody

Techniques

Natural light

Industries

Sportswear

Color

Background

Road

Context

Advertising Campaign