Brand
ProjectPlay With Fire
Kai Saul, Cinematographer,
Associated creatives
Tags
Description
A cinematic commercial spot for Nike's 'Play With Fire' campaign, directed by Arno Salters and shot by Kai Saul. Athlete Carlos Alcaraz prepares on an indoor tennis court under dramatic moody lighting, holding his tennis racket and wearing a brown gradient tank top and white arm sleeve. Artist Travis Scott sits in the umpire chair above the court speaking into a microphone while wearing dark sunglasses.
Style
Vertical, Commercial, Moody, Cool
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Taupe (40%)
Pure White (30%)
Context
Advertising Campaign
