Wieden+Kennedy Sao Paulo, Agency / Creative,

Description

This black and white video campaign titled Our History Is a Black Slate for Nike was created by Wieden+Kennedy Sao Paulo. The piece features striking high-contrast, low-key lighting and dramatic chiaroscuro effects highlighting athletes in sportswear. The composition focuses on close-up framing, textured apparel, and powerful monochromatic portraiture. Text elements appear sequentially across the cinematic sequence.

Style

Horizontal, Cinematic, Monochrome, Matte

Techniques

Low-key / chiaroscuro

Industries

Soccer

Color

Background

Black Seamless

Context

Advertising Campaign