ProjectJordan (AJ11 Gamma)

Jezz Hill, Make-up Artist, New York
Associated creatives
Tags
Description
This portrait campaign for the Nike Jordan AJ11 Gamma project was captured by photographer Joaquin Castillo, with hair styling by Erol Karadağ, makeup by Jezz Hill, manicures by Mei Kawajiri, movement direction by Alicia Fotino, and modelling by Yuki Beniya. The image features a group of individuals gathered in a moody, dimly lit basement space filled with exposed pipes, computer monitors, and coiled cables on the floor. The subjects wear dark casual apparel and sneakers, posed around a central desk console under cool, low-key lighting. The scene creates an atmospheric, tech-infused mood with a distinct industrial backdrop.
Style
Vertical, Commercial, Moody, Desaturated
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Jet Black (70%)
Slate (30%)
Background
Factory
Context
Advertising Campaign

