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  • ·Nike Jordan AJ11 Gamma campaign portrait by Joaquin Castillo
Group of models in dark clothing and sneakers gathered in a dimly lit basement studio with exposed pipes and computer monitors.

Jezz Hill, Make-up Artist, New York

Associated creatives

Tags

Description

This portrait campaign for the Nike Jordan AJ11 Gamma project was captured by photographer Joaquin Castillo, with hair styling by Erol Karadağ, makeup by Jezz Hill, manicures by Mei Kawajiri, movement direction by Alicia Fotino, and modelling by Yuki Beniya. The image features a group of individuals gathered in a moody, dimly lit basement space filled with exposed pipes, computer monitors, and coiled cables on the floor. The subjects wear dark casual apparel and sneakers, posed around a central desk console under cool, low-key lighting. The scene creates an atmospheric, tech-infused mood with a distinct industrial backdrop.

Style

Vertical, Commercial, Moody, Desaturated

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Jet Black (70%)
Slate (30%)

Background

Factory

Context

Advertising Campaign