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Brand
Nike
ProjectIce Challenge

Nike Ice Challenge 2024

Associated creatives

Lucky Day
Lucky DayPost Production / VFX
AKQA US
AKQA USAgency / Creative
Digital One
Digital OneMusic / Sound

Tags

person cutting ice with chainsawcutting ice with chainsawperson cutting icechainsawblock of iceice block

Description

This dynamic video captures a person using a chainsaw to cut through a large, thick block of ice against a stark dark background. The action is fast-paced, featuring close-up shots of the spinning saw chain kicking up ice dust, water droplets, and flying shards. The lighting is low-key and dramatic, accentuating the freezing textures of the ice and the industrial equipment. This piece was produced for the Nike Ice Challenge project with post-production and VFX expertise by Lucky Day, agency creative by AKQA US, and sound design by Digital One.