Logo
Brand
ProjectC1TY

Father, Music / Sound,

Associated creatives

Tags

Description

This commercial video showcases the Nike C1TY sneaker in gritty urban settings including city sidewalks and subway cars. The spot highlights the footwear's durability and traction with dynamic product placements and rapid cuts. The muted color palette and realistic city lighting ground the sneaker in everyday metropolitan life.

Style

Horizontal, Commercial, Gritty

Industries

Sportswear

Color

Camel (60%)
Jet Black (40%)

Background

Street

Context

TVC / TV Commercial