Brand
ProjectBring Nike Jordan to London

Jessica Madavo, London
Associated creatives
Tags
Description
Captured by photographer Jessica Madavo for the Nike project Bring Nike Jordan to London, this dynamic outdoor image features a Black man in a grey hoodie and black trousers spinning a basketball on his finger. He is laughing, surrounded by a lively group of friends sitting and posing along a metal railing against an urban backdrop. Natural daylight illuminates the scene, highlighting casual streetwear apparel and joyful expressions during an energetic moment.
Style
Vertical, Commercial, Earthy, Raw
Techniques
Natural light
Industries
Basketball
Color
Jet Black (50%)
Medium Grey (50%)
Background
Rooftop
Context
Advertising Campaign
