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Man spinning a basketball on his finger surrounded by a cheering group in London for Nike

Jessica Madavo, London

Associated creatives

Tags

Description

Captured by photographer Jessica Madavo for the Nike project Bring Nike Jordan to London, this dynamic outdoor image features a Black man in a grey hoodie and black trousers spinning a basketball on his finger. He is laughing, surrounded by a lively group of friends sitting and posing along a metal railing against an urban backdrop. Natural daylight illuminates the scene, highlighting casual streetwear apparel and joyful expressions during an energetic moment.

Style

Vertical, Commercial, Earthy, Raw

Techniques

Natural light

Industries

Basketball

Color

Jet Black (50%)
Medium Grey (50%)

Background

Rooftop

Context

Advertising Campaign