Nike Brand Identity 2019

Description

This graphic design project for Nike features bold, cream-colored typography set against a dark background. Large uppercase letters dominate the composition with the slogan Engineered For Natural Range Of Motion and Nike Free 5.0 branding. Smaller supporting layout elements and the iconic Nike swoosh appear in the upper section. The clean, minimalist layout focuses entirely on typography and brand messaging.

Style

Vertical, Commercial, Minimalist

Techniques

Typography

Industries

Apps & Digital Platforms

Color

Background

Solid Colour

Context

Advertising Campaign