Feng Li, Photographer, London

Description

This commercial advertising image for Nike Air Max DN8 features a striking portrait captured by photographer Feng Li. A person is positioned behind a reflective, rain-spotted glass surface, holding up sneakers to showcase the distinct sole design. Vibrant red neon light streaks cut horizontally across the frame, creating dramatic lens flares and highlights. The subject wears a dark jacket over a vivid green inner layer, adding high-contrast color pop to the moody atmosphere. Reflected city lights and textures merge with the foreground, producing a cinematic and immersive visual style.

Style

Vertical, Commercial, Moody, Neon

Techniques

Flash

Industries

Sportswear

Color

Context

Advertising Campaign