BrandCalvin Klein
ProjectCK Pride
Night shift, Post Production / VFX,
Associated creatives
Associated creatives
Tags
Description
This black-and-white video promotes Calvin Klein underwear. It features muscular men with tanned skin, posing against a white wall and under a clear blue sky. The video showcases close-up shots of their abs, backs, and faces. Some of the men wear Calvin Klein branded underwear. The monochromatic color grading gives it a timeless, classic feel, focusing the viewer's attention on the men's physiques and the brand's minimalist aesthetic. One scene reveals two men in white tank tops, their faces closely intertwined. The camera work is dynamic and composed of wide and medium shots.