BrandNight & Day
ProjectBrand Identity
Matthew van Ede van der Pals, Design,
Associated creatives
Tags
Description
This brand identity composition for Night & Day showcases a series of lifestyle and product-focused images in a tilted, layered collage format. The imagery includes silver beverage cans with bold branding, a man wearing a red cap and a blue patterned shirt, and abstract snapshots of a person in a red skirt and a close-up of a person at a fitness event. The design aesthetic is modern and energetic, emphasizing a versatile lifestyle that balances social nightlife with performance-oriented fitness. Text overlays at the bottom reinforce the brand's dual-purpose message of fueling activity from night through to the next day. The overall tone is vibrant, urban, and lifestyle-focused.
Style
Lifestyle, Commercial
Techniques
Collage, Typography
Industries
Beverages