BrandNike
Nickerson Research, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
A series of vignettes shows people waking up in their homes. The scenes are dimly lit with a focus on morning light. Various people yawn and stretch as they wake up. One person sits on the edge of their bed while others brush their teeth, look in the refrigerator, cook eggs, and stretch. The overall mood is sleepy and relaxed. The video is accompanied by mood-setting music.

