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ProjectBrand Identity
Cyclist in navy and orange kit racing past with blurred motion background for Brand Identity by Nich

Brand Identity 2025

Associated creatives

Kenshō
KenshōGraphic Design

Tags

cyclist racing bicyclecyclist racingcyclistracing bicyclebicyclenavy and orange kitcycling kitwhite helmetman cyclingman

Description

This dynamic image captures a cyclist in a navy blue and orange racing kit moving swiftly across the frame, utilizing a panning technique that creates a strong horizontal motion blur in the background. The cyclist wears a white aerodynamic helmet and branded apparel featuring the Nich logo. The shot was produced for the Brand Identity project by Visie Admin, showcasing athletic speed and brand presence.

Style

Horizontal, Cinematic, Desaturated

Techniques

Long exposure

Industries

Cycling

Color

Navy (50%)
Burnt Orange (30%)
Pure White (20%)

Background

Street

Context

Advertising Campaign