Newland Brand Identity 2023

Description

An eye-level shot captures a vibrant orange poster featuring bold blue typography and small graphic icons mounted horizontally across a wire mesh fence. The text on the sign reads 'WE'RE BOLDLY TAKING BRANDS TO PLACES THEY ONLY DREAMED OF GOING (AND A BIT FURTHER). HELLO WE'RE NEWLAND'. Green foliage and tree branches are visible in the soft-focus background behind the fence. The composition is lit by natural daylight, emphasizing the sharp contrast between the bright orange placard and the metallic wire background.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Color

Context

Advertising Campaign