UM Worldwide, Media,

Description

This commercial video for the New York Lottery's One Dream campaign, created by McCann New York with media planning by UM Worldwide, captures nighttime scenes of New York City. The video features aerial views of illuminated skyscrapers, glowing storefront lottery signs, and crowds gathered at night. Bold white promotional text overlays the cinematic urban footage.

Style

Vertical, Cinematic, Warm

Industries

Streaming Platforms

Color

Background

Street

Context

TVC / TV Commercial