New Old Now Mama, Why The Butterflies? 2025

Description

An editorial image captured for the project Mama Why The Butterflies by New Old Now features a central blonde man seated on a dark concrete floor. He wears white briefs and white crew socks, leaning back with one arm extended behind him. Several other individuals stand partially visible around him within the industrial concrete space, wearing dark trousers and socks. The lighting is ambient and natural, casting soft shadows across the floor and highlighting the figures. The composition is captured from a high angle looking down.

Style

Editorial, Horizontal, Desaturated

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Carpark

Context

Lookbook