New Land, Production,

Description

This advertisement opens with a shot of a doorway and the words: 'Design is not just form' on screen. The video then cuts to an adult man in an all black suit sitting in an office, drafting plans with a black pen. He has a mug of coffee on his white desk next to him. The video then cuts to the front of a black car with LED lights. The camera focuses on the car's exterior, then cuts to a view of the back seats and the man driving as the words 'Space is not dimensions' appear on screen. The video is shot in an editorial style with natural light and minimal post-production.