Maximilian Hetherington, Photographer,

Description

This portrait from the New Era x McLaren capsule campaign, photographed by Maximilian Hetherington, features model Marvin Kwasi Addae. The subject is captured in a dynamic stretching pose, viewed from behind and the side. He wears a tan hoodie with subtle back lettering, matching trousers, and a tan baseball cap. The lighting is low-key and dramatic, casting soft gradients across a neutral grey studio background, creating a moody and athletic aesthetic.

Style

Editorial, Vertical, Moody, Matte

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

Grey Seamless

Context

Advertising Campaign