BrandNew Chapter
ProjectBrand Identity

Paul Belford Ltd, Projects by,
Associated creatives
Tags
Description
A professional photograph of a white A-frame pavement sign, known as a sandwich board, positioned on a grey concrete sidewalk. The sign features a minimalist black graphic icon resembling an arrow, paired with the text New Chapter printed in a clean sans-serif typeface. The structure has a red inner panel visible through the side gap. The background displays an out-of-focus storefront with a dark door and window frame, suggesting an urban retail or commercial environment. The lighting is bright and even, indicating a daytime setting, with soft shadows cast by the sign on the pavement.
Style
Commercial, Corporate
Techniques
Natural light
Industries
E-commerce Platforms