Daniel Fletcher,

Description

This commercial spot for Kia Australia's Sportage features a centaur with long blonde hair approaching a modern grey SUV parked in a vast, arid grassland surrounded by distant rocky hills. The muted color palette and overcast lighting emphasize the rugged, cinematic quality of the encounter. The centaur stops to inspect its reflection in the vehicle's window, highlighting the blend of myth and modern automotive design. The production captures a wide expanse of dry terrain under a heavy sky, enhancing the atmospheric scale of the narrative.

Style

Horizontal, Cinematic, Desaturated

Industries

Luxury Automotive

Color

Background

Valley

Context

TVC / TV Commercial