Cinelab Film & Digital, Post Production / VFX,

Description

This video piece for New Balance titled The Allerdale opens with close-up shots of hands lacing up brown leather shoes, placing a vinyl record on a turntable, and arranging snooker balls on a green felt table. The narrative shifts to an indoor setting where a group of people gather around a table to play dominoes, accompanied by low-key lighting and rich interior textures. Interspersed shots show a pocket watch and wall clock marking time, emphasizing a deliberate, unhurried pace. The color grading leans into warm wood tones and deep browns, capturing a grounded, contemplative atmosphere.

Style

Horizontal, Cinematic, Warm, Matte

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Living Room

Context

Advertising Campaign, Brand Film / Corporate Video