James McClintock, Post Production / VFX,

Description

This dynamic commercial video for New Balance captures a tall female basketball player dribbling and shooting on an outdoor asphalt court set against an urban city skyline. She wears a red athletic top and white trousers, centered among a gathering of onlookers and fellow players near a chain-link fence. The cinematic sequence transitions to a moody locker room scene featuring intense close-ups of athletes in athletic wear. The color palette emphasizes rich reds, stark whites, and muted background tones under natural daylight.

Style

Horizontal, Action, Cinematic, Grainy

Techniques

Analogue / film, Natural light

Industries

Basketball

Color

Background

Public Square

Context

Brand Film / Corporate Video