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Brand
Netflix
ProjectAltered Carbon @ CES

Kamp Grizzly, Agency / Creative,

Associated creatives

Kamp Grizzly
Kamp GrizzlyAgency / Creative

Tags

psychasec boothpsychasec exhibitionnetflix ces 2018altered carbon cesexhibition boothbiotech booth

Description

Netflix brought its sci-fi series Altered Carbon to life at CES 2018 by constructing a fictional Psychasec biotech company booth on the convention floor. The experiential activation featured live actors displayed in transparent glass cases alongside promotional branding and press quotes. Crowds gathered to observe and film the provocative exhibit, which blurred the lines between fiction and reality. The video captures the bustling convention environment, the detailed booth design, and audience reactions.

Style

Documentary, Horizontal, Clean

Industries

Streaming Platforms

Background

Shopping Mall

Context

Advertising Campaign, Event / PR