Prodigious,

Description

This commercial video campaign for Nestle features a sequence of cinematic vignettes capturing various individuals waking up and beginning their morning routines. The scenes shift between dimly lit bedrooms, an alarm clock ticking, exterior views of apartment buildings at dawn, and a dog gently waking a sleeping man. Later sequences show a woman lying in bed checking her phone, another woman showering in a tiled bathroom with aquatic wallpaper, and a person walking across a carpeted room. The overall visual tone is moody and atmospheric, utilizing natural morning light and muted interior palettes.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Analogue / film

Industries

CPG / Packaged Food

Color

Background

Bedroom

Context

Advertising Campaign, TVC / TV Commercial