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  • ·Nedbank 16 Days of Activism Financial Abuse campaign
Brand
Nedbank
Project16 Days of Activism | Financial Abuse

Joe Public, Agency / Creative,

Associated creatives

Joe Public
Joe PublicAgency / Creative

Tags

workers on billboardoutdoor billboardbillboard workersworkers dismantling billboardgreen billboard bannerbillboard bannergreen banner

Description

This video advertisement for Nedbank's 16 Days of Activism project addresses financial abuse through the visual of workers dismantling and replacing a large green outdoor advertising billboard. Set against a clear blue sky, multiple workers in blue workwear and protective gear are seen unfastening and peeling away a large branded banner. The sequence captures the practical labor involved in altering the urban display space. The commercial was created by agency Joe Public for Nedbank.