NBC, Agency / Creative,

Description

The video shows a building covered with a large banner advertising the TV show, Buying It Blind, in colors of purple, light blue and red depending on the location. The banners display the question "Would you buy this house sight unseen?" and feature images of keys. The building is an older town house with surrounding landscaping and other adjacent buildings. The environment varies between urban street setting with palm trees or trees with bare branches. The campaign uses oversized banner advertising to grab attention and create visual impact. The style is bold and promotional, designed to capture the attention of passersby and promote the television show.