Description

This promotional animation and live-action video project by Nature Valley and VML Worldwide addresses declining national park attendance. The piece opens with macro shots of US quarter coins featuring national park designs against a solid green background before transitioning into illustrated infographics and live-action footage of hikers in a mountainous landscape. Animated text elements highlight statistics about park visitation while maintaining a purposeful and informative tone. The project blends clean graphic design with documentary-style outdoor footage to encourage public engagement with national parks.