Brand
ProjectNature Shapes Britannia
Coral Media, Media,
Associated creatives
Tags
Description
This outdoor video campaign for Britannia titled Nature Shapes Britannia showcases corporate environmental statistics displayed on large billboards against an open sky. The footage captures detailed typography stating metrics about plastic tray removal, renewable electricity usage, and packaging recyclability. Natural elements such as tree branches and sunlight frame the structure, reinforcing the environmental narrative of the advertising campaign.
Style
Horizontal, Commercial, Clean, Golden Hour
Techniques
Natural light, Drone footage
Industries
CPG / Packaged Food
Background
Clear Sky
Context
Out of Home (OOH)