Britannia: Nature Shapes Britannia
Brand
Date
Jan 2025
Description
Britannia launches the 'Nature Shapes Britannia' outdoor video campaign, a series of installations that highlight corporate environmental milestones. The project utilizes large-scale billboards to communicate metrics regarding renewable electricity, packaging recyclability, and the removal of plastic trays. The execution relies on drone footage and natural light to capture the billboards set against open skies and organic elements. By framing the data with sunlight and tree branches, the visuals emphasize a focus on sustainability within the packaged food industry.
Style
Horizontal, Commercial, Clean, Golden Hour
Techniques
Natural light, Drone footage
Industries
Background
Clear Sky
Context
Out of Home (OOH)
Associated creatives
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