ProjectNatural Walk
McCann-Erickson, Agency / Creative,
Associated creatives
Tags
Description
This commercial video for Mount Franklin Lightly Sparkling, titled Natural Walk, features a blonde female model wearing a light blue dress walking through an indoor backstage setting and eventually stepping out onto a busy city street. The video captures her walking past parked cars, pedestrians, and urban buildings under natural daylight. Soft lighting, lens flares, and glittering chandeliers enhance the glamorous atmosphere of the backstage scenes, while the outdoor footage displays a realistic urban environment. Post-production color grading gives the video a warm, polished aesthetic.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Natural light
Industries
Beverages
Color
Powder Blue (60%)
Cream (40%)
Background
Street
Context
TVC / TV Commercial