ProjectBTS
Special Group USA, Creative Agency,
Associated creatives
Tags
Description
This behind-the-scenes video for the National Peanut Board by Special Group USA reveals the intricate production process behind their campaign. The footage documents storyboard sketches, 3D modeling, resin 3D printing of miniature figures, and detailed hand-painting of hundreds of character models one by one. Studio environments feature specialized 3D printing equipment, craft tools, and organized sorting trays for the custom figurines.
Style
Documentary, Horizontal, Clean
Techniques
3D render / CGI
Industries
CPG / Packaged Food
Context
Backstage / Behind the Scenes