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ProjectLoudest Billboard - Case Study

NASCAR Loudest Billboard - Case Study 2026

Associated creatives

72andSunny LA
72andSunny LAAgency / Creative

Tags

news correspondentcorrespondent reporting livenews reporterfemale news reporternascar billboardbillboard in new york citypromotional billboard

Description

This case study video documents NASCAR attempting to set a Guinness World Record for the world's loudest billboard in New York City. The segment opens with text cards announcing the campaign before transitioning to a live broadcast report from Fox News correspondent Carley Shimkus. Footage showcases crowd reactions, observers putting on protective earmuffs, close-ups of a Guinness World Records clipboard, and the activation mechanism being triggered. The production captures the scale and public engagement surrounding the high-decibel promotional event.