Logo
  • Home
  • ·Media
  • ·MZ Wallace Fall 2024 Campaign Quilted Handbag Editorial
BrandMZ Wallace
ProjectFall 2024 Ad Campaign
A diptych featuring an illustrated penguin with text to hell with zoos and a bright pink quilted handbag inside a metal wire cage.

 David Shrigley, Artist,

Associated creatives

 Monica Zwirner & Lucy Wallace Eustice
 Monica Zwirner & Lucy Wallace EusticeMZ Wallace Creative Directors
Dennis Freedman
Dennis FreedmanCreative Director
 David Shrigley
 David ShrigleyArtist
 Raymond Meier
 Raymond MeierPhotographer
Charlie Welch
Charlie WelchSet Designer

Tags

Description

This diptych presents a juxtaposition between an artistic illustration and a commercial product shot. The left panel shows a stylized painting of a penguin standing against a plain background, accompanied by red, handwritten-style text that reads 'TO HELL WITH ZOOS' and 'FREE THE PENGUINS FIRST'. The right panel displays a bright pink quilted handbag, characteristic of MZ Wallace designs, positioned inside a black metal wire pet crate. The overall composition is clean and minimalist, using high-contrast elements to draw attention to the product. The lighting is bright and even, emphasizing the texture of the quilted fabric against the stark metal of the cage.

Style

Editorial, Commercial

Techniques

Typography, Ink

Industries

Bags & Accessories