BrandCoca-Cola
Project#CocaColaRenew
Mythology, Agency / Creative,
Associated creatives
Tags
Description
This Coca-Cola advertisement features scenes of Willy, who is on his way to work in Alaska, starting with an interior bedroom scene and transitioning to him standing on a dock by the water, then boarding a boat; and John, who is on his way to work in New Mexico, shown canoeing down a river on a sunny day. The visuals showcase Willy arriving in Alaska, stepping out of a Coca-Cola truck, and John collecting samples from a river. The scenes are shot in natural lighting and feature outdoor environments, emphasizing the connection between the workers and their environments.
