Howatson+Company, Creative Agency, Sydney

Description

This promotional brand video for Myer showcases artist Bella McGoldrick discussing her creative process and personal style across multiple visually distinct settings. Scenes alternate between a bright blue studio backdrop where she models various outfits, including denim ensembles and layered jackets, and an eclectic art studio filled with paintings, furniture, and clothing racks. Throughout the video, she is featured in interviews, sketching at a wooden desk, and browsing through hanging garments while wearing casual attire such as a white graphic t-shirt, jeans, and a tan jacket. The natural lighting and candid interview segments highlight her perspective on fashion as an enjoyable, expressive outlet.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Brand Film / Corporate Video