Howatson+Company, Creative Agency, Sydney

Description

This promotional video for Myer titled My Store Is | Rome Champion features a young man in a denim jacket and white hoodie moving and speaking in various cinematic environments. The footage transitions between a dark cinema filled with rows of seats, a brick wall illuminated by vertical colored lights, and a styled showroom featuring clothing racks and modernist furniture. The editing incorporates behind-the-scenes clips, clapperboards, and graphic text overlays. The styling highlights contemporary streetwear with layered denim and outerwear.

Style

Horizontal, Commercial, Neon

Techniques

Slow motion

Industries

High Street Fashion

Color

Context

TVC / TV Commercial