Howatson+Company, Creative Agency, Sydney

Description

This commercial video for Myer titled My Store Is features Issac Quaynor discussing his personal heritage, style evolution, and professional athlete background. The video blends archival photographs, family memories, and contemporary portraiture against warm interior and studio settings. The subject appears in a tailored grey double-breasted jacket, a zipped hoodie, and styled knitwear, reflecting versatile everyday fashion. The narrative highlights values of pride, family, and authentic self-expression.

Style

Vertical, Commercial, playful, Warm

Industries

Big Box Retail

Color

Background

Set-dressed

Context

Advertising Campaign, Brand Film / Corporate Video