MW Real Estate Brand Identity 2019

Description

This commercial image for MW Real Estate features a paper cup labeled Retrograde captured mid-action as dark liquid splashes dynamically around it. The tilted cup sits on a flat, muted surface, surrounded by droplets and a large pool of spilled liquid frozen in high speed. The lighting is clean and directional, emphasizing the fluid motion and the sharp edges of the paper cup. Designed as part of a brand identity project by Perky Bros, the composition utilizes minimalist styling to highlight the product interaction. The monochromatic tone of the background accentuates the rich amber hues of the splashing beverage.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

High-speed / freeze, Natural light

Industries

Beverages

Color

Background

Grey Seamless

Context

Advertising Campaign