Museum of Contemporary Art San Diego Brand Identity 2023

Description

A trio of large vertical posters featuring bold white geometric typography set against solid black backgrounds is displayed on a textured grey concrete wall. The middle poster incorporates an inset reddish-brown card detailing event information and architectural imagery. Below the wall installation, a narrow band of green grass runs along the lower edge of the frame. Natural daylight illuminates the scene evenly, highlighting the concrete texture and high-contrast graphic elements.

Style

Horizontal, Commercial, Clean

Techniques

Typography, Natural light

Color

Background

Concrete Texture

Context

Advertising Campaign