e.l.f. Beauty Multi-Calm Cream Cleanser Social World Kindness Day 2025

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This social video campaign for e.l.f. Beauty highlights the Multi-Calm Cream Cleanser in connection with World Kindness Day, created by Day One Agency. The sequence features close-up shots of a blue product bottle dispensing creamy cleanser into hands, followed by individuals gently massaging the lather onto their faces. The visuals emphasize natural skin textures, close-up portraits, and the cleansing routine with soft lighting and clean aesthetics.