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Brand
Mulberry
ProjectMulberry Holiday 2025 Campaign
Model in black dress with large black hat holds mini gold handbag beside a giant matching gold Mulberry handbag on a gift box outdoors.

Aoi, Model,

Associated creatives

Samuel McWilliams
Samuel McWilliams
Francesc Planes
Francesc PlanesPhotographer
Harry Lambert
Harry LambertFashion Editor/Stylist
Maria Clara Tripier
Maria Clara TripierArt Director
Soichi Inagaki
Soichi InagakiHair Stylist
Rebecca Wordingham
Rebecca WordinghamMakeup Artist
Jonathan Johnson
Jonathan JohnsonCasting Director
Adam Slee
Adam SleeManicurist
Miguel Bento
Miguel BentoSet Designer
Laura Galligan
Laura GalliganProducer
Aoi
AoiModel
Chieloka Uzokwe
Chieloka UzokweModel
Cora Corré
Cora CorréModel
Penelope Tree
Penelope TreeModel

Tags

giant gold handbagoversized gold baggold leather handbagmulberry handbagmini gold handbagwoman in black dressblack headpiecewrapped gift box

Description

Captured for the Mulberry Holiday 2025 campaign, this whimsical outdoor scene highlights an oversized metallic gold leather Mulberry handbag positioned atop a wrapped gift box tied with a teal ribbon. Standing behind the giant bag, a smiling model in a black dress and oversized sculptural black headpiece holds up an identical miniature gold handbag. Natural sunlight dapples across the green lawn, framed by overhead tree foliage and an orb-like gold bauble reflecting the surroundings.

Style

Vertical, Commercial, Surreal, playful

Techniques

Natural light

Industries

Bags & Accessories

Event

Holiday Shopping

Color

Gold (60%)
Jet Black (30%)

Background

Park

Context

Advertising Campaign