WPP Unite,

Description

This commercial video for Hellmann's features artist Mr Doodle hand-decorating limited-edition mayonnaise jar labels. The sequence opens with close-up shots of decorated egg illustrations and a refrigerator shelf displaying a Hellmann's jar surrounded by fresh vegetables. The artist is shown with red hair and a patterned shirt, sketching intricate black marker designs directly onto the product labels. Produced by WPP Unite, the video highlights a unique giveaway of one hundred individually customized jars.

Style

Horizontal, Commercial, playful, Warm

Industries

CPG / Packaged Food

Color

Background

Office

Context

TVC / TV Commercial