Francois Halard, Photographer, New York

Description

Photographed by Francois Halard with set design by Mathilde Vallantin Dulac for Moynat's M Collection, this centered composition features a geometric monogram tote bag with vibrant blue leather handles and trim. The bag is set on top of a classic navy blue travel trunk finished with wooden banding, brass corner fittings, a gold lock, and an authentic luggage sticker. The pairing is arranged symmetrically at the base of a textured concrete staircase flanked by brutalist walls, a warm timber handrail, and a coffered concrete ceiling under soft, diffused interior light.

Style

Vertical, Commercial, Clean, Symmetrical

Techniques

Soft Light

Industries

Bags & Accessories

Color

Context

Advertising Campaign