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  • ·Movado Fall 2024 Ad Campaign featuring Tyrese Haliburton
BrandMovado
ProjectFall 2024 Ad Campaign
Tyrese Haliburton poses in a white tank top and black shorts with a basketball against a plain white background for a Movado campaign.

Ludacris, Music / Sound,

Associated creatives

Robert Lussier
Robert LussierCreative Director
The Style Council
The Style CouncilAgency
Mert Alas & Marcus Piggott
Mert Alas & Marcus PiggottPhotographers/Directors
Julianne Moore
Julianne MooreTalents
Ludacris
LudacrisTalents
Christian McCaffrey
Christian McCaffreyTalents
Jessica Alba
Jessica AlbaTalents
and Tyrese Haliburton
and Tyrese HaliburtonTalents
Mel Ottenberg
Mel OttenbergStylist
Stephen Galloway
Stephen GallowayMovement Director
N6 & January Production
N6 & January ProductionProduction
“Stand Up” by Ludacris
“Stand Up” by Ludacris

Tags

Tyrese Haliburton

Description

This split-screen studio composition highlights professional basketball player Tyrese Haliburton for the Movado Fall 2024 campaign. On the left, Haliburton is captured in a dynamic athletic stance, wearing a white ribbed tank top and loose black basketball shorts, holding a basketball at arm's length while showcasing a metallic wristwatch. The right side features a close-up portrait of the athlete holding the basketball with both hands, focusing on a gold-toned wristwatch with a dark face. High-key studio lighting creates clean, sharp shadows against a stark white backdrop. The overall aesthetic is polished and commercial, emphasizing both athleticism and luxury horology.

Style

Commercial, Vertical

Techniques

Studio strobe

Industries

Jewellery